Search My Blog

Today's Power Quote

Consider yourself dead that
you have completed your
life up to the present time;
then start living as though
your life has been gifted to
you again.

- Ruskin Bond

For more such power quotes, visit my Quotes Blog click here

Thursday, September 17, 2015

DEVDUTT PATTANAIK'S BOOK ''THE SUCCESS SUTRA''


If you want to read anything on Indian Mythology turn to Devdutt Pattanaik.  He is a medical doctor turned leadership consultant.  More than that, he is a prolific writer on Indian Mythology.  His popular work Business Sutra is a course for management graduates at Indian School of Business, Hyderabad, India.

For me it seems that Pattanaik is in Sutra-series mode attempting to  narrate all the mythological wisdom in business parlance.

The title of this book The Success Sutra, an Indian approach to wealth is very catchy.  The speciality of Devdutt books is his signature doodles along with prose.

He says that ancient Indians saw business as yagna. When they make offerings to Agni, they exclaim Svaha to please the chosen diety or devata who would give whatever he desires, exclaiming Tathastu.  Svaha is what the Yajaman invests : goods & services.  Tathastu is the return on investment : revenue in the marketplace or salary paid by the employer or even services offered by the empoyee.  

He further says that the Yajna can operate both downstream as well as upstream so the devata can either be the buyer or the seller, the investor or the entrepreneur, the employer or employee, director or doorman.

In this book, he brilliantly correlates Indian philosophy with business world.  He offers five lessons for attaining success and to know those lessons, you must read it ! 

No comments:

Post a Comment